Arrival is a British electric vehicle manufacturer of primarily lightweight commercial vehicles, founded in 2015.

I developed and implemented Arrival’s visual identity across digital and physical touchpoints, translating the brand strategy into a cohesive system that could scale across marketing, product, and partner experiences. Working cross-functionally with brand, product, and creative teams, I ensured consistency across every expression of the brand.

Partnering closely with the product design team, I created hero visual assets that showcased Arrival’s technology and translated seamlessly across web, social, print, and investor-facing materials. These assets became key storytelling tools for communicating the brand vision and product experience.

I also collaborated with delivery partners’ design teams to adapt their brand identities across Arrival vehicles and campaign materials, balancing partner requirements with Arrival’s overarching visual language to create a unified and recognizable brand presence.