About

Hello!
I’m Sophie.

For the past 12+ years, I’ve helped brands grow through thoughtful brand identities, visual design systems, and experiences across digital and physical touchpoints.

I’ve worked with global brands, automotive startups, and SaaS companies, helping to define brand languages from scratch and build design systems that evolve as businesses scale. My work focuses on turning strategy into thoughtful, cohesive design that drives results.

I believe great design starts with understanding both the business and the people you’re designing for. By grounding every project in business objectives and customer insights, I create experiences that feel intentional, connect with audiences, and support long-term growth.