Each social campaign was built around a single product or partnership and shaped through a strategic art direction process from concept to launch.

For the work featured in this case study, I developed the creative concepts, executed the shoots, and led post-production. Across the broader program, I also partnered with our in-house photography studio and commissioned specialized illustrators and animators when a campaign called for a particular artistic style. This approach gave each product a distinctive visual language while extending Adidas’ brand system with consistency and craft.

Role: Graphic Designer & Videographer
Client: Adidas UK
Agency: Protein